12+ hour, 26+ min ago  (386+ words) Richard Childress Racing hires YouTuber Cleetus McFarland to boost brand'Sports Business Journal Richard Childress Racing hires YouTuber Cleetus McFarland to boost brand Richard Childress Racing has hired YouTuber and driver Cleetus McFarland in hopes of making the NASCAR team a…...

12+ hour, 27+ min ago  (688+ words) With labor peace in NASCAR, RTA chairman Rob Kauffman to step down after decade-long run'Sports Business Journal With labor peace in NASCAR, RTA chairman Rob Kauffman to step down after decade-long run RTA Chairman Rob Kauffman is planning to step…...

1+ day, 13+ hour ago  (305+ words) Pit Boss Grills seasons marketing presence with UFC deal; SLS adds BMW'Sports Business Journal Pit Boss Grills seasons marketing presence with UFC deal; SLS adds BMW Dana White's properties continue to add sponsors Grill maker Pit Boss Grills is getting…...

4+ day, 16+ hour ago  (266+ words) Michael Jordan: NASCAR fight was "needed" for long-term change'Sports Business Journal Jordan: NASCAR fight was "needed" for long-term change Basketball HOFer and 23XI Racing co-owner Michael Jordan said when he first entered NASCAR with his team in 2020, he could see things…...

1+ week, 17+ hour ago  (26+ words) As Jordan Brand ties strengthen, 23XI translates hot start into commercial momentum'Sports Business Journal As Jordan Brand ties strengthen, 23XI translates hot start into commercial momentum...

1+ week, 2+ day ago  (282+ words) NASCAR working with CAA on search for next Talladega boss Two seasoned track presidents are departing NASCAR Holdings, according to people familiar with the matter, further thinning the ranks of executives who held the position during the old International Speedway…...

1+ week, 5+ day ago  (632+ words) League also adds deals with Polymarket, Gallo, Zillow and John Deere When last we checked in on the commercial side of that most venerable of U.S. leagues, just concluded was a World Series that went the limit, leaving hardball fans, both…...

2+ week, 2+ day ago  (345+ words) Fuel by Franzia adds to NASCAR play with team pact with Front Row Motorsports'Sports Business Journal Fuel by Franzia adds to NASCAR play with team pact with Front Row Motorsports The Wine Group's Fuel by Franzia brand is adding to…...

11+ mon, 2+ week ago  (496+ words) NASCAR has changed the name of its Drive for Diversity program to the Driver Development program, a move that was made over the offseason but has largely gone unnoticed. NASCAR alters Drive for Diversity program name Source: Move was considered…...

2+ week, 3+ day ago  (370+ words) Buc-ee's bites on co-branded NASCAR shirt in stores after stock car series' charm offensive'Sports Business Journal Buc-ee's bites on co-branded NASCAR shirt in stores after stock car series' charm offensive Buc-ee's last week started selling a co-branded T-shirt with NASCAR…...