4+ hour, 26+ min ago   (266+ words) Wix will air a national ad in Super Bowl 60, breaking a seven-year hiatus from the broadcast. The company confirmed the news to ADWEEK, but did not share the length or creative direction of the spot. Throughout the 2010s, the website-building platform…...

1+ mon, 7+ hour ago   (965+ words) During the first commercial break of a recent CNBC Fast Money broadcast, Mary Duffy, vice president and senior executive producer of strategic initiatives and talent development, quickly showed the audience the visual cues they needed to know when to start…...

4+ mon, 1+ week ago   (615+ words) Amid the rapid rise of motorsport racing, NASCAR is looking to capture some of the buzz. To do so, the U.S. stock car racing league and sanctioning company will reintroduce its brand in a way that plays up its rebellious, Americana…...

4+ mon, 2+ week ago   (298+ words) In its third season as the Official Automotive Partner of the NFL, Toyota North America is "All In. All Season" with its player partners, support of league flag football efforts, and its new ads showcasing it all. "We have a…...

5+ mon, 2+ week ago   (794+ words) Sports streaming is fragmenting.Between the coming launch of ESPN's eponymous streamer, the sports rights land grab splintering the ecosystem, and an expanding cohort of betting platforms, fans can already graze across dozens of digital networks. Now, Yahoo is adding…...

6+ mon, 1+ week ago   (1264+ words) Sponsoring a Formula One (F1) racing team is a costly endeavor." Per RTR, a sports marketing agency focused on motorsport sponsorship, brands spend anywhere from $500,000 to $70 million to get their logo adjacent to F1, whether through naming rights, single-race sponsorship, or team…...

6+ mon, 1+ week ago   (378+ words) Take 5 Oil Change has named Doug Zarkin as its first chief marketing officer (CMO). The exec joins from wellness and fitness services company Modern Performance and Recovery Brands, where he was chief brand officer since 2023. Before that, he was CMO…...

7+ mon, 4+ day ago   (203+ words) Andrea Suarez has officially exited IPG Mediabrands after a 16-year tenure, the agency confirmed to ADWEEK. Suarez had served as global CEO of UM from mid-2023 until November 2024, when she quietly transitioned into the regional role as chair of IPG Mediabrands…...

7+ mon, 1+ week ago   (131+ words) He was the chief meteorologist at WOI in Des Moines for more than 28 years." Brad Edwards is going back to work in local TV after leaving WOI in Des Moines in January. The former chief meteorologist will start work at…...

7+ mon, 2+ week ago   (471+ words) And just like that " a car brand is essentially responsible for hitting the green light on the new And Just Like That companion series. Huang-DiSimone said the series originated from Rogers" mind and had buy-in from WBD and showrunner Michael…...